Competing Against Luck by Clayton M. Christensen
“When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the product does a crummy job, we ‘fire’ it and look around for something else we might hire to solve the problem.” – Clayton Christensen
Author and Harvard Professor Clayton Christensen has studied innovation for over twenty years, and he’s created a great framework for innovation called: ‘Jobs to be Done.’
The following book summary explains Christensen’s innovation framework with a fun example: